Branded games are interactive

Branded games allow your audience to interact with your brand. They are no longer just passively viewing an advert they are participating in an engaging experience. This can help it stick in their minds as well as encourage them to come back more than once.

Branded games are fun

Branded games put the fun into advertising. Unlike most other forms of advertising your audience enjoys seeing your advert and interacting with it.

Branded games don’t have a fixed lifespan

Following production and distribution branded games can continue to work for you over the longer term, for no additional cost. They often continue to work for years after the initial launch.

Branded games are trackable

By using a viral Flash tracking service in your branded game you can measure the success of your campaign. Detailed information about who is interacting with your brand over hundreds of independent websites can be made available via one control panel.

Branded games give worldwide exposure

Branded games can be a great, cost effective way to spread the word about your brand, product or service outside your own country. Because the internet is worldwide it’s easy to get your game played by massive numbers of potential customers from all over the world.

You don’t need paid placements

Although you can use them, paid placements really aren’t necessary, unlike banner ads where a considerable cost is incurred to get the finished ads in front of people. There’s a huge number of online games portals and community websites that will feature quality branded games for free. Because they offer something of value above and beyond the advertising to both webmasters and players many online gaming website owners are happy to do this.

Simon Walklate is a UK based professional web game designer who specialises in the production of free-to-play online games.

Google by and large uses the description meta tag as the text to display when it exhibits your website in the search results. We find that it will use this around 70-80% of the time. The rest of the time it will pick up random text from your home page but commonly it picks up the first 156 characters of text on the page if it does not use the description tag. Make sure your description tags are always 156 characters or less.

To check the length of a piece of text just paste it into a word document and then select the text and then double click the word count box at the bottom of the screen on the status bar.

The meta tags should appear in the head section of the page between the head tags.

Google is a little rogue when it comes to using or not using the meta description tag. When it does use it you can have full control of what is displayed to potential visitors but it will often change what it uses at will with sometimes it just picking up a piece of text from your webpage.

To ensure you have more control over what Google chooses as the text in the search results as well as setting the description tag carefully also make sure that the first 156 characters of text on your page says what you would like to see in Google.

If you have a flash site or just use pictures with a little text, you have a problem! We have seen Google pick up the alt text from an image and exhibit this when it didn’t select to use our description tag. This will tell you to ALWAYS have some text on your page even if it is only 156 carefully chosen characters (including spaces).

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Dr. Evoy’s work can be associated with the idea of “overdelivering”, concept that made him so popular. To overdeliver means “to offer the absolute best tools and information available on the market in the most accessible format and at the most affordable price,” according to Ken Evoy. In other words, it’s extremely important not only to meet your customers’ expectations, but to surprise them by offering much more then they were expecting to receive. Creating strong web content is one of the best examples of overdelivering.

‘Make Your Site Sell’ is the bible of selling on the web, being actually the first book written by Ken Evoy. It describes accurately the most important steps of selling: conceiving a successful product, attracting customers to your website and promoting the product effectively. The book is addressed to anyone who wants to start his own business or to develop a business that already exists. We’re talking about an essential reference manual, which is actually under- priced, being sold for only $17!

Dr. Evoy also wrote ‘Make Your Knowledge Sell’ (MYKS), ‘Make Your Words Sell’ (MYWS), and ‘Make Your Price Sell’, ‘Make Your Content PREsell’ (MYCPS) and many other eBooks and courses for small businesses and business owners who sell products or services online.

Ken Envoy is different from any other marketing guru. He has conceived over 23 products and software that have sold internationally, offering the best business tools and information at a low price.

Business owners and marketers from all over the world appreciate Ken Evoy. The SiteSell brand is highly- recognized, being featured by the USA Today, BBC, Daily Telegraph, The Guardian, Toronto Star, MSNBC, New York Times and other well known publications.

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This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimisation.

Tip: Make sure the blog is on YOUR site

We are often asked

If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot exist on a different website.

Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your internet site but they are confusing from an SEO position. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is presently hosted on blogger.com or wordpress.com then you should consider to move it as soon as possible if you want to raise your SEO position.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negativily at first.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

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SEO involves optimizing a website by taking care of some onsite and offsite aspects to make the website search engine-friendly and thereby enhancing traffic. Since search engines are very well known online tools among internet users to search for information, the scope of search engine optimization is very big.

Traditional marketing techniques have a restricted reach, while large-scale marketing needs investment that small or mid-sized companies cannot think of making. But a search engine optimized website can become a great platform that will allow you to advertise on an international scale without having to incur massive expenditure.

SEO allows you to successfully go for cost-effective promotion unlike conventional advertising where the average expenditure on acquiring each customer is quite high. In addition, as this method particularly targets potential customers who are online, they usually end up purchasing your goods or service online as well, which is a much more efficient and cost effective method of making a sale compared to selling at a retail outlet.

It is often seen that the response rate from prospective customers is a lot better in SEO in comparison to other techniques. The reason is that potential customers who visit your website because of your SEO initiatives were in all likelihood already looking for something similar to what you provide, which means that they will be willing to give your goods or services serious consideration. Moreover, as this technique is very straightforward in its approach, and does not use any marketing gimmicks, prospective customers will find your products or services a lot more reliable when they come to your website through a search engine.

Another significant aspect of SEO techniques is that they help you find out the well known keywords that find place in a prospective customers’ search list. This will provide you with a fair idea about the preferences of the prospective customers, which will help you in effective product positioning and in adopting improved SEO methods.

To have your website flooded with visitors through SEO needs proficiency that is gained by experience in this domain; but, there are many SEO services providers to take care of that. If you go for a seasoned SEO consultant, you can be assured that your website will regularly feature among the topmost search results.

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