Before You Submit a Press Release, Check These Things First
Posted in Other - Business & Finance on November 14th, 2009 by Elisa Whealer – Be the first to commentTaking a second look at your press release, you decide it is now ready for submission. You feel you have done a good job of writing it; and feel it is worthy for journalists to examine.
But wait, you feel the need to check your work few times. Your goal is to have interested journalists make a hot report on it. But what are the things you should be checking so that it is guaranteed its purpose.
Your concern is very justified. Like taking an exams which will decide whether you pass or fail that subject, you would put all your best to score high. Same with the media, they look for superior content for their news material. Therefore, your story would have higher chances to be selected if it meets their standards.
Being in this situation is indeed uncomfortable. You do not know what these editors are actually looking for. You are not sure whether you have done a good job writing your release or not. Here, comes the importance of knowing what to check first before you actually submit a press release.
Look For These Specific Things When Finalizing Your Press Release
Have a real hard analysis of the main subject of your press release. Would it attract the media? Consider other notable happenings around your company. Weigh out which you believe might come out having a better chance to be newsworthy.
Review the details and facts for accuracy and consistency. Make sure they fit into the story and that everything makes full sense. Editors and journalists have very high standards on accuracy and completeness of data.
Be alert of all the details and facts. Without these important ingredients, you cannot deliver a completely wholesome story. Press people have a keen eye on details and completeness of any article.
With your submission, it will remain a release and not climb up the space for real news. Your release will not qualify as news for the mere fact of being interesting alone. Without supporting details, your release will be found wanting.
Have you written your release coherently and concisely? A press release is still what it is”a form of writing. And like all writings, it is ideally better if it is orderly, brief, simple and direct to the point. Especially in press writing, there is only so much room to work with”that flowery words need to be plucked.
Required format must be fulfilled. Each website has their own structure and they want you to follow what is required. Be cautious that you would not miss any item needed before you send it.
Every single instruction must be followed properly. You do not wish to ire the editors when they see that you cannot even get the instructions right. There goes your chance, down the drain.
You are writing this press release to bring your company to your targeted audience locally and globally through the news reporting of your story. So it better be appealing, exciting, complete, accurate for the media to take notice and accept it as newsworthy.
Just remember, your press release will reflect your company’s image and perception, so put some care and attention when composing and submitting material for your marketing efforts. Quality input yields quality results.
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